GETTING NOTICED

Connecting products to your target audience is absolutely crucial.

If you have a perfect product with a great design in the hands of the wrong person or have an amazing posters or banner in an ineffective location, you have a wasted your money and time.

We know the best ways to get you noticed…it can be in the packaging of a promotional product, obtaining new customers via direct mail marketing or by helping your employees look and feel great.

Did you know that with an effective campaign…

84% of end-users can name the advertisers on the items they receive.

62% have done business with the advertiser after receiving the item.

In our industry, there is a phrase called “cost-per-impression”.   This basically refers to the cost for every thousand times a person is exposed to a product.   According to a recent survey conducted by the Advertising Specialty Institute, the cost-per-impression (CPI) of a promotional product is a fraction of a cent – $.004 to be exact.  In fact, the survey shows that the CPI of a promotional product beats nearly all other advertising media available – including TV (network and cable), radio and print advertising.

The study also reports that people who receive promotional items and incentive products keep them for a long time – an average of seven months – providing repeat and consistent brand exposure for marketers.

Have you given a bag to a client lately?   Chances are he’ll use it more than nine times a month, and your logo on that bag will be seen monthly by 1,038 people.